What Makes a Great Logo? Tips from Rocky Mountain Apparel

Logos are everywhere, so it can be a difficult task to create one that will stand out from the crowd. Some opt for clean lines and low dimension, while others favor words and bright hues over abstract imagery. Whatever your style, be sure to keep these rules of thumb in mind when designing a logo for your business. First, remember to keep things simple. Sure, intricate design may help sell graphic tees, but unless these are your premiere product, customers often appreciate a logo that’s more bare and to the point. These types of designs are effective in catching and keeping a customer’s eye when they’re on the move, or staring at a wall full of products, trying to locate yours in the mix. Keeping things simple will also, in turn, make your logo design memorable to someone who only saw it for a moment the first time. This way, the next time they walk by, they’ll associate the image to your business without much mental work. The next step to building an effective and popular logo design is to make sure it will not go out of style. Many timeless designs are contingent upon font style and color. Try not to play into current design trends too much, and stay true to what makes your brand and products unique. You can test [...]

What Makes a Great Logo? Tips from Rocky Mountain Apparel2021-01-13T10:02:43-07:00

Alternative Products: Catering To Your Audience

ALTERNATIVE PRODUCTS: CATERING TO YOUR AUDIENCE It’s time for those looking to market their brands with apparel to think outside the box. Colorado T-shirts, hats, and hoodies are a fantastic way to get the word out about your brand and convince others to rock your logo, but those products may be getting played out after a couple iterations of design. It’s time to think across stitch lines and concept new ways to get your logo on some amazing apparel that others will want to buy and wear every day. First consider a few different materials for your logo that would be useful to your audience. It’s not always about helping your customers look good, but rather about making them think of your business more often. For example, if your job is to market a brand in the business world or promote something like a new coworking space, the best products will be lanyards, flash drives, pens, water bottles, and even notepads that feature your logo, rather than t-shirts and hats. This is because people in relation to your business are most likely to be using these items day to day, and think of you when they use them. Being strategic about these decisions can increase your return on investment in Rocky Mountain Apparel promotional products, screen printing and embroidery services. Then, [...]

Alternative Products: Catering To Your Audience2021-01-13T10:04:31-07:00

The Rise of the Graphic Tee: The Timeless Allure Of Screen Printing’s Star Material

THE RISE OF THE GRAPHIC TEE: THE TIMELESS ALLURE OF SCREEN PRINTING'S STAR MATERIAL The plain white T-shirt is not only an American staple fashion item but also the perfect canvas over which to layer the perfect outfit for any given day of the year. They first began to pop up around the turn of the century and were largely popularized in the American military in World War I. But it wasn’t until the 1940’s and 1950’s when the T-shirt became a common casual item. From there, the graphic tee was born, and we at Rocky Mountain Apparel are forever grateful. Multiple sources online verify the Cooper Underwear Company made the first mainstream crew-neck style tee shirt for men, which was largely based on traditional base layers worn under clothing before the turn of the century. However, the T-shirt’s name offers up some conflicting narratives in the simple Google search. One camp believes the popular top’s name comes from it’s simplistic, letter-T-like shape when laid out flat; another reads further into the name, assuming it comes from it’s original military use, where the letter T is short for “training”. Regardless of who popularized the T-shirt and who’s responsible for its name, it’s now become a commonplace item in American fashion that most could not imagine living without. T-shirts can range from [...]

The Rise of the Graphic Tee: The Timeless Allure Of Screen Printing’s Star Material2021-01-13T10:54:30-07:00

Buyer’s Guide: Athleisure Materials, Quality and Customization of Athletic Gear

BUYER'S GUIDE: ATHLEISURE MATERIALS, QUALITY AND CUSTOMIZATION OF ATHLETIC GEAR Athleisure is a nationwide trend, but carries a bit of functional credibility in the Mile High City. It’s a great trend for a lot of reasons, including its attention to the real life actions of those who wear athleisure clothing. It’s also a great compliment to the average Denver resident’s detailed workout regimen and generally clean diet. We’re all about health, comfort, and productivity along the Front Range, and the athleisure trend has those three tenets written all over it. Our experts at Rocky Mountain Apparel are here to provide extensive graphic design and production services to our clients, from cotton tees and hoodies to athletic tops and outerwear. We’ve put together a list of top athleisure do’s and don’t’s for your closet: First, don’t allow any piece to get too worn. With athletic wear, you’re already riding the line of casual-versus-gym clothes, and only clean lines and dryer-fresh looks will do. Be sure to keep your whites as pearly as possible and keep spandex from stretching out. Keep an eye on holes or pilling that develops, and be sure to repair and replace as necessary. When rocking sporty sneakers, sweats, leggings, and tops, look for accessories that will spice up the look. Whether it’s a piece of signature jewelry or a [...]

Buyer’s Guide: Athleisure Materials, Quality and Customization of Athletic Gear2021-01-13T11:01:36-07:00
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