Swag has become increasingly popular over the last decade and continues to bring companies success across multiple industries. Giving away promotional material is even better when you can customize it. Our team at Rocky Mountain Apparel in Denver, Colorado, is here to help you find the perfect swag item for your upcoming event and create a custom design to make your merchandise memorable.

What is Swag?

When we use the term “swag” today, it is often the acronym we are referring to rather than the noun or verb definition of swag. Modern usage of swag stands for “stuff we all get” or promotional goods given away by a business.

Companies use branded merchandise to promote their business. Promotional material can be given away independently at events, through social media, or to support a marketing campaign. Promotional merchandise considered as swag is tangible and typically free of charge to the public, sometimes in exchange for interaction or contact information. Swag also benefits companies when used in-house with employees, too.

Consumers actively seek out swag at public events, festivals, sports games, and shows. The tangible trinket stands out against other marketing tactics in a way that brings new consumer leads to you.

Most Popular Swag Items

Swag items come in all shapes, sizes, colors, and creations.

Here is common custom swag merchandise Denverites love.

  • Eco-Friendly Accessories – reusable straws, items made from recycled materials, items that replace single-use plastics
  • Writing Utensils – pens, notepads, sticky notes
  • Apparel – shirts, hats, socks
  • Glassware – insulated to-go cups, pint glasses
  • Tech Accessories – USB stick, charging pads
  • Miscellaneous – stickers, fans, calendars
  • Pet Accessories – toys, bandanas
  • Travel Accessories – eco-friendly plane approved, sleep masks
  • Swag Boxes – a combination of the items that represent your brand best, boxed in one gift

Top Benefits of Custom Printed Swag in Denver, Colorado

How does giving away free, customized trinkets and merchandise benefit your company? In more ways than one! Here are 4 top benefits of creating custom-printed promotional merchandise and swag in Denver with Rocky Mountain Apparel.

Boost Your Brand Awareness and Increase Brand Exposure

Have you ever used a promotional pen you picked up one day and then think of that company in a conversation later? When someone sees your brand logo or business name regularly, they are more likely to remember you, current client or not. Leaving your brand in homes around town is one of the best ways to organically increase your brand’s exposure and make it a household name.

Forge Trust and Create Customer Loyalty

One of the best ways to build trust with a stranger is with kindness! Giving gifts through a customer loyalty program or free swag makes people feel appreciated. The appreciation associates your brand with service and forges the foundation of trust. Frequently seeing your brand also increases authority within your industry.

Creative, Cost-Effective Marketing

Promotional material, or swag, is a favorite high-impact, low-cost marketing strategy. The cost per item significantly decreases when you order small items in bulk. Choosing an item with everyday use for your target market shows the best return on investment, resulting in new customers. Your promotional material options to brand are endless, from single-use to high-end products. Ask our Swag Creation Team in Denver to help you find your perfect promo giveaway.

Build Morale of Your Staff and Employees

New company swag is a great way to engage current employees and get them excited again. Everyone loves a gift! Encouraging your team to get involved with company branding can increase teamwork. Welcoming new staff with swag is a great way to get them excited about the company and feel like they are already a part of the team. Studies show us when company morale is high, productivity increases.

How to Choose the Best Custom Swag for Your Denver Company

Choosing the perfect giveaway item is the key to gaining the best return on investment from your promotion. For instance, a hotel might give away a sleep mask, while an eco-friendly hotel gives a reusable bamboo travel toothbrush. Bottom line, the best swag makes life easier.

Here are some of the things our custom swag team in Denver will help you consider as we create your most memorable swag yet:

  • Who is your target market?
  • What everyday items would they use?
  • Which items match your brand values?
  • How can you make it fun?
  • How do you plan to give away your promotional material?
  • What will the logo look like when placed on the item?

Affordable, Custom Printed Swag in Denver, Colorado

From the creative beginning stage to the final delivery, our custom promotional swag team in Denver provides a seamless process. Create your custom swag today with a team that will help you make promotional giveaways that make a difference. Reach out to Rocky Mountain Apparel for your free promo goods quote. Let’s increase your brand awareness in Denver at an affordable cost.