7 Reasons Your Band Needs Custom Band Merch

The rise and fall of CD sales have brought about a realization that even with success, your band's revenue cannot be taken for granted. From a high of 943 million units in 2000 to an expected 52 million in 2018, CD sales in the US have dived. So, how do you monetize your success? Custom band merch can help your band win new fans and grow revenue. Read on for 7 reasons why band merchandise is necessary for up-and-coming bands. 1. The Changing Music Market There was a time when having a hit record was the aim of many a budding band. The dream was that sales of that recording would finance a rock star lifestyle. Vinyl gave way to CD's but the revenues still kept rolling in. Downloads began the demise of the CD market and now streaming has replaced downloads. There's a return to vinyl for certain music genres but it's expensive and not for everyone. What's certain is that for up-and-coming bands the holy grail of massive CD sales is a pipe dream. Disruption in the recording industry means up and coming bands have been forced to supplement their earnings from performing. Taking band merchandise seriously is one of the ways that your band can respond to this changing landscape. 2. Raise Awareness The music business is just that, a business. [...]

7 Reasons Your Band Needs Custom Band Merch2021-01-13T08:55:47-07:00

Benefits of Custom Screen-Printed T-Shirts This Holiday Season

Business owners are always looking for creative ways to extend their marketing budget. It’s always best to get as much bang for your buck as possible. Media buys, print advertising and Google Ad Words are great, but the campaigns can run into the tens of thousands of dollars a month. Most small and mid-sized businesses simply don’t have that type of budget. The good news is that there are other ways to get your brand out there. Enter custom t-shirts If you haven’t considered ordering a batch of custom screen-printed t-shirts for this year’s holiday season, you may want to give it a second thought. Why? Well, it’s the time of year where there are countless 5k and 10k races, which means there are plenty of opportunities to set up a table at the finish line. You can pass out bottles of water, bananas and you can stock your table with promotional t-shirts. Every time someone wears your promotional t-shirt, they turn into a walking billboard for your business.  Don’t be afraid to get creative with the design! If you have a graphic artist that you already work with, fantastic. If you don’t, we have an amazing design team that can help you out. Great for holiday office parties Custom holiday t-shirts with your company’s logo can also be given out at company [...]

Benefits of Custom Screen-Printed T-Shirts This Holiday Season2021-01-13T09:10:30-07:00

What Makes a Great Logo? Tips from Rocky Mountain Apparel

Logos are everywhere, so it can be a difficult task to create one that will stand out from the crowd. Some opt for clean lines and low dimension, while others favor words and bright hues over abstract imagery. Whatever your style, be sure to keep these rules of thumb in mind when designing a logo for your business. First, remember to keep things simple. Sure, intricate design may help sell graphic tees, but unless these are your premiere product, customers often appreciate a logo that’s more bare and to the point. These types of designs are effective in catching and keeping a customer’s eye when they’re on the move, or staring at a wall full of products, trying to locate yours in the mix. Keeping things simple will also, in turn, make your logo design memorable to someone who only saw it for a moment the first time. This way, the next time they walk by, they’ll associate the image to your business without much mental work. The next step to building an effective and popular logo design is to make sure it will not go out of style. Many timeless designs are contingent upon font style and color. Try not to play into current design trends too much, and stay true to what makes your brand and products unique. You can test [...]

What Makes a Great Logo? Tips from Rocky Mountain Apparel2021-01-13T10:02:43-07:00
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