What Every Business Owner Should Know About Promo Products
When most people think of promotional products they think of the “greatest hits” of years past. In the old days, pens, t-shirts and coffee mugs were the golden standard. Today, if you can dream it, you can likely print your logo on it. If you’re looking for a way to increase your brand’s awareness without breaking the bank,a well thought out promo product may be the solution you’re looking for. It’s all about the branding A few years ago we had an interesting conversation with a man who owned a bail bonds business. He was telling us about some of the success he’s had with promo products, and the one that stuck out most was a key chain that looked like a tiny set of handcuffs. His company became famous for that item. As time went on, when they’d go to trade shows and conferences, more and more people would arrive at the table to ask if this was the place to get the handcuffs. It was a simple, innovative product that people talked about and held onto. The fact that the key chain turned into a conversation piece didn’t hurt, either. People hold onto promo products A recent statistic showed that 80 percent of consumers has between 1 and 10 promo products.For some, this means holding onto the oversized t-shirt they picked [...]