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So far Rocky Mountain Apparel has created 24 blog entries.

Top 5 Best Promotional Products (And Why)

TOP 5 BEST PROMOTIONAL PRODUCTS (AND WHY) Promotional products are a fantastic way for your business to rally support among its customer base. Through stellar merchandise, you can strengthen your brand while making a profit - it’s a win-win. Once you’ve decided to sell promotional products, however, a key question arises: Which promotional products are the best to sell? Remarkably, you can stamp your logo on just about anything. But, given that you have to commit funds to merchandise production, it’s important to strategically select the promotional products to offer to consumers. Here, we’ll outline the five best promotional products for your business. We’ll also explain what makes these products the most effective promotional tools for modern businesses. T-SHIRTS T-shirts are the quintessential promotional product. Simple and effective, T-shirts offer everything you need in a great promotional product: function, cost-efficiency, easy storage, and ample surface area for screen printing. T-shirts are also remarkably versatile. You can create T-shirts in a range of styles and sizes for men, women, teenagers, and kids. As a universal garment, the humble T-shirt can work wonders in promoting your brand. Additionally, you can use your creativity in the design of promotional T-shirts for your business. Whether you offer the T-shirt in several colors or provide multiple graphics for customers to choose from, there are [...]

Top 5 Best Promotional Products (And Why)2021-01-12T05:12:00-07:00

3 Things to Consider When Putting Your Design on a T-Shirt

3 THINGS TO CONSIDER WHEN PUTTING YOUR DESIGN ON A T-SHIRT With the ease and accessibility of screen printing today, just about anyone can put a design on a T-shirt. But, it still takes thought and effort to develop a T-shirt design that’s both attractive and unique. Before sending your T-shirt graphic to print, consider these three key elements for an effective design. By including these considerations in your design process, you’ll end up with a balanced, high-quality graphic for printing. CONSIDER THE SIZE OF YOUR DESIGN The size of your design can have a major impact on the success of your T-shirts as promotional products. Many people assume that bigger is better, but that isn’t the case for t-shirt designs. When the design printed on a T-shirt is too large, the high amount of ink can be uncomfortable. Ink can weigh down the lightweight T-shirt material, making it feel bulky while compromising the fabric’s breathability. This may seem like a minor issue, but comfort is key when it comes to T-shirts. If your promotional T-shirt is overpowered by the design, fewer people are going to reach for it as they get dressed in the morning. Besides comfort concerns, a massive T-shirt design isn’t particularly flattering, either. Balance is key to creating a T-shirt design that people will actually want [...]

3 Things to Consider When Putting Your Design on a T-Shirt2021-01-12T05:23:25-07:00

Future Technology In Screen Printing

THE FUTURE OF SCREEN PRINTING TECHNOLOGY Screen printing: ancient art or modern technology? According to IDTechEx, in 2024 the total market for printed electronics will grow from $23.97 to $70.39 billion. This is a huge explosion of growth in a relatively unexplored area. Screen printing technology is rapidly expanding as both a marketing tool for small businesses and a way to produce ground-breaking new advancements. Curious about the future of screen printing? Keep reading! THE ART OF SCREEN PRINTING Modern screen printing remains a similar process to what's been done for hundreds of years. You need: A stencil A squeegee Ink Substrate (material) Each color used in the process requires its own new screen. Ink is then pushed through the screen onto the fabric using the squeegee. Screen printing is best when used for a design with limited colors. However, screen printed garments are durable and high quality. This process can be achieved with a flat bed machine, using a squeegee by hand, or with a cylindrical press that rotates for more efficient printing. An alternative technology, direct-to-garment printing is sometimes compared to a regular ink printer you might have at home, as it works by spraying ink directly onto the fabric. This method allows for on-demand digital printing, but the quality can be lesser than traditional screen printing. Screen printing [...]

Future Technology In Screen Printing2021-01-12T05:16:46-07:00

What Types of Items Can Be Screen Printed?

WHAT TYPES OF ITEMS CAN BE SCREEN PRINTED? Strong branding is one of the most important attributes of a successful business. But, branding isn't limited only to your company's personality. Your logo and slogan play a large role in telling your audience who you are, and custom merchandise is a great way to show off both. Screenprinting, in particular, offers plenty of branding potential. But, not everyone knows what can be screen printed. Not sure where to start? Don't worry, we’ve got you covered. Let's take a look at everything you need to know about different things to screen print on. SO, WHAT EXACTLY IS SCREEN PRINTING? This process involves the use of a device that transfers ink to another surface with mesh. A stencil is used so that particular text, shape, design, etc. can be created by blocking ink in certain areas. The result is custom artwork on otherwise ordinary objects, which (as previously mentioned) offers a great opportunity for businesses to get their name out there. Let's explore some of the most noteworthy. CERAMICS Things like bowls and coffee mugs are great choices for screen printing since people use them on a daily basis. Bowls, in particular, are unique since the user is more or less forced to see the design as they eat. Both [...]

What Types of Items Can Be Screen Printed?2021-01-12T05:19:26-07:00

Top 5 Reasons Why T-Shirt Are One of the Most Effective Promotional Products

TOP 5 REASONS WHY T-SHIRTS ARE ONE OF THE MOST EFFECTIVE PROMOTIONAL PRODUCTS When it comes to promoting your business, you have a lot of options. For example, you can reach people on social media or use a digital billboard. However, sometimes the old-fashioned methods prove to be very effective. For example, while a t-shirt may not come to mind as your first way to get attention, it has been used as such since the 1960s. From printed slogans to embroidered logos, there are a lot of possibilities. Let's take a look at 5 reasons why t-shirts are still one of the most effective promotional products. 1. IT'S MOBILE ADVERTISING If you put your brand on a t-shirt, anyone who wears it will be advertising for you royalty-free. They will literally become walking, talking ambassadors for your brand without having to pay them royalties or commission. If you get the right people to wear your shirt – like the influencers, for example – then others will think your brand is worth knowing. 2. THEY HAVE A PRACTICAL USE Unlike some other forms of promotion, such as brochures or digital ads, they don't serve many purposes beyond exactly what they are. But a t-shirt has an advantage in this area because it's a piece of clothing that can be worn every day. [...]

Top 5 Reasons Why T-Shirt Are One of the Most Effective Promotional Products2021-01-12T05:53:54-07:00

Don’t Miss These 5 Best T-Shirt Color Combinations

DON'T MISS THESE 5 BEST T-SHIRT COLOR COMBINATIONS Do you have an outstanding design for a t-shirt? If so, when it comes to choosing colors for your t-shirt design, you'll want to do so carefully. To make the design really stand out, it helps to have some knowledge of the best t-shirt color combinations. We'll take a look at five color combinations that perhaps you haven't considered. YELLOW AND OFF-WHITE When it comes to pairing colors with pure white, both red and blue are better choices than yellow. Even maroon as a background allows white designs to really pop. Because yellow and white are both so bright, they're a strain on the eyes when paired. But if you steer that white to something more off-white, however, it's much easier on the eyes. And if you play with the yellow too, you could end up with a very cool t-shirt with a retro feel. BLUE, BLUE AND MORE BLUE You can create some pretty provocative designs by simply blending different shades of blue on a blue t-shirt. In fact, you can really do this with any color. It works especially well with green too. Just be sure that the different shades of whatever color you choose have enough contrast so as not to disappear into the shirt. But not so much that you'll [...]

Don’t Miss These 5 Best T-Shirt Color Combinations2021-01-13T08:18:04-07:00

Top 7 Reasons to Buy Promotional Products

TOP 7 REASONS TO BUY PROMOTIONAL ITEMS Promotional products are a cost-effective marketing tool that has been successfully used for years. Both established businesses and new businesses can benefit from the use of promotional items.   But what makes promotional items so great?   Continue reading to find out the top 7 reasons to buy the best promotional items for your business.   1. Low-Cost   If you are a start-up company or a small business then spending money on marketing campaigns may be out of your budget. There are still ways to achieve your marketing goals without the expense.    Promotional products are a fantastic way to market your business and your products, without the added expense.   There are many types of promotional products, so there’s a product for every budget.   2. Brand Recognition & Great Business Exposure   Brand recognition means that your customers can identify your company via your logo. Promotional items will normally contain your logo and the name of your business.    This can be a good way to create business exposure as your customers will likely use your items.   3. Doubles as a Business Card   Business cards should introduce your company to potential clients or customers. However, your promotional items can do this for you instead of regular business cards.    Giving [...]

Top 7 Reasons to Buy Promotional Products2021-01-13T08:24:00-07:00

Don’t Font It Up! Here Are the 5 Best Fonts for T-Shirt Designs

DON'T FONT IT UP! HERE ARE THE 5 BEST FONTS FOR T-SHIRT DESIGNS A t-shirt is like a walking billboard. You want to make sure that the apparel you make to advertise your business not only has a cool design but also a readable font. Did you know there are over 36,000 font families? That's a lot to choose from, but not all of them are good fonts for t-shirts. Don't worry because we've narrowed it down for you. Keep reading to learn about the 5 best fonts for t-shirts. 1. Walter Turncoat Walter Turncoat is the perfect font for a business that is all about the outdoors or for any company that wants to exude fun and adventure. While still being clean, the font gives the sense that the letters are made from twigs or drawn in the sand. If your company is eco-friendly then you can use this readable font to showcase your love of Mother Nature. It's one of the many cool fonts for t-shirts that speak for themselves. 2. Bistro Whether you own a cafe, buffet, or bakery, this Bistro font will reflect the fact that you're in the tasty food business. The lettering is frosted with a two-color interior design that you almost want to bite into! You can trim off the serifs for a crisper [...]

Don’t Font It Up! Here Are the 5 Best Fonts for T-Shirt Designs2021-01-12T05:27:19-07:00

The Long and Fascinating History of Screen Printed Shirts

THE LONG AND FASCINATING HISTORY OF SCREEN PRINTED SHIRTS If you've ever been to a beach boardwalk, you've probably seen about a million sweatshirts with the same logo printed on them.   But how old exactly is the screen printing process?   It dates back farther than you'd think, and it is evidence of the ever-improving artistic cycle.   If you want to learn how your favorite screen printed shirts came into existence, check out our detailed history below!   The Origins of Screen Printing   Screen printing really has its roots in China, during the era of the Song Dynasty (960-1279 AD). It originally was done by using brushes to push the ink through stencils onto pulled silk. It was often done to make specialized masks, and the human hair that glued the pieces of the mask together allowed for perfect ink passage.   It wasn't long before other Asian countries, like Japan, started adopting the practice. The success that Japanese textiles had at World Fairs inspired European craftsmen to try out the process.   Screen printing made its way to France in the 1600's. It was in France that they began stretching the silk over a frame to keep the fabric taut and in place. It started being introduced and used more in Europe in the 1700's.   Modern [...]

The Long and Fascinating History of Screen Printed Shirts2021-01-13T08:30:17-07:00

How To Design A Shirt: A Guide To The Basics of Screen Printing

HOW TO DESIGN A SHIRT: A GUIDE TO THE BASICS OF SCREEN PRINTING Screen printing a shirt design has become more and more popular because of its cost-friendiness of printing and creating unique t-shirts. There is an art to shirt design that. Keep reading our guide to learn how to design a shirt and the basics of screen printing. Prepare The Artwork When it comes to designing a shirt, your main focus will probably be on the artwork that is going on the shirt. You can either design the artwork yourself or have a customer bring you their design. If you're creating shirts for a company, then it may be as easy as getting the company's logo. You will want to make sure that the artwork is quality. Good quality artwork will produce good quality work when it comes to the screen printing process. Make sure that your artwork is clear and concise. One Color at a Time If your artwork has multiple colors in it, then you will want to figure out a way to separate them. When you are screen printing you will be doing one color per layer of screen printing. Using a source like photoshop is a great way to create layers so you know which color will be going on the shirt first. You may also [...]

How To Design A Shirt: A Guide To The Basics of Screen Printing2021-01-13T08:43:30-07:00
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